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Selected explorations

Concept redesigns with a reason behind every choice.

These are fictional hospitality brands created to demonstrate our approach. They are not client projects, endorsements or claims of commercial results.

Concept Redesign · fictional brand

Roselund

Neighbourhood restaurant · Copenhagen, Denmark

Problem
The first screen did not establish the room or cuisine before asking guests to navigate.
Design approach
Lead with atmosphere, then place the menu and reservation action in one calm, visible line.
Guest journey
Guests can move from a first impression to the menu or a booking without searching.
Read the concept notes
● ● ●nordlyst.restaurant
NORDLYSTMenu   About   Journal   Book a table
Candlelit restaurant dining room

SEASONAL CUISINE
IN A CALMER CITY

Food brings
us closer.

View menu Book a table
A neighbourhood restaurant
in the heart of Copenhagen.Seasonal plate at a restaurant tableGood food.
Brighter days.

Concept Redesign · fictional brand

The Corner

Wine bar · Lisbon, Portugal

Problem
A wine-led venue needs to feel distinct before a guest decides whether it suits the evening.
Design approach
Give the food, wine and booking route equal clarity on a small screen.
Guest journey
The essentials remain available while the brand keeps its own pace.
Read the concept notes
● ● ●nordlyst.restaurant
NORDLYSTMenu   About   Journal   Book a table
Candlelit restaurant dining room

SEASONAL CUISINE
IN A CALMER CITY

Food brings
us closer.

View menu Book a table
A neighbourhood restaurant
in the heart of Copenhagen.Seasonal plate at a restaurant tableGood food.
Brighter days.

Concept Redesign · fictional brand

Mora

All-day cafe · Porto, Portugal

Problem
Daytime venues are often found while people are already nearby and making a quick choice.
Design approach
Make the offer, opening hours and location easy to scan from the first screen.
Guest journey
The website supports a practical visit without losing warmth.
Read the concept notes
● ● ●nordlyst.restaurant
NORDLYSTMenu   About   Journal   Book a table
Candlelit restaurant dining room

SEASONAL CUISINE
IN A CALMER CITY

Food brings
us closer.

View menu Book a table
A neighbourhood restaurant
in the heart of Copenhagen.Seasonal plate at a restaurant tableGood food.
Brighter days.

A first look, on us

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